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PurposeCast: Tiny Habits and Big Purpose

In this PurposeCast, Tiny Habits and Big Purpose, Dr. Vic Strecher and Dr. BJ Fogg discuss how tiny habits and big purpose create powerful change

Watch on demand to learn:

  • Why big purpose and tiny habits go hand-in-hand
  • Simple ways to form lasting habits 
  • How to link habits with purposeful actions

About PurposeCast

PurposeCast is a series of conversations highlighting purpose-driven thought leaders, experts, and innovators. Through their stories, get a glimpse into their journeys and gain insights and actionable tips for yourself. Learn how they harnessed their purpose to live bigger lives and how you can too.


BJ Fogg Headshot

BJ Fogg, PhD

Adjunct Professor at Stanford | Research Lab Director | Author of Tiny Habits (a New York Times Bestseller)

BJ Fogg, PhD, founded the Behavior Design Lab at Stanford University. In addition to his research, Fogg teaches industry innovators how human behavior really works. He created the Tiny Habits Academy to help people around the world. He lives in Northern California and Maui. Find out more at and visit to learn about his New York Times bestselling book, Tiny Habits: The Small Changes that Change Everything.


professional headshot of vic strecher

Vic Strecher, PhD, MPH

CEO and Chief Purpose Officer, Kumanu

Vic Strecher (PhD, MPH) is a leader and visionary in the fields of purpose and wellbeing, creating new solutions that operate at the intersection of the science of behavior change and advanced technology. In 1998, Vic created Health Media pioneering Web-based “digital health coaching.” Since January 2014, Vic has given keynote presentations about the role of purpose in life, energy, and willpower to over 1,500 organizations, providing him the opportunity to not only respond to the growing interests of the market, but to also continue to help shape it. In late 2015, Kumanu (formerly JOOL Health) was launched as a major paradigm shift in how individuals engage in the pursuit of purpose, meaning and wellbeing while offering organizations a more insightful means to support positive culture and behavior change.

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