Vic Strecher (PhD, MPH) is a leader and visionary in the fields of purpose and wellbeing, creating new solutions that operate at the intersection of the science of behavior change and advanced technology. In 1998, Vic created Health Media pioneering Web-based “digital health coaching.” Since January 2014, Vic has given keynote presentations about the role of purpose in life, energy, and willpower to over 1,500 organizations, providing him the opportunity to not only respond to the growing interests of the market, but to also continue to help shape it. In late 2015, Kumanu (formerly JOOL Health) was launched as a major paradigm shift in how individuals engage in the pursuit of purpose, meaning and wellbeing while offering organizations a more insightful means to support positive culture and behavior change.