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Wellbeing 3.0 Webinar: Designing Wellbeing That People Love (and CFOs, Too!)

In 2022, Baystate Health boldly re-designed its award-winning employee wellness program to better meet the moment. The Baystate team centered the new design on root causes of wellbeing: compassion, connection, purpose, social determinants, and emotional wellbeing. Now the team is exceeding engagement goals through creative use of re-imagined social challenges paired with an innovative social-good incentive model.

Watch this free webinar and learn practical and proven new ways to:

  • Design to better meet employee needs today, and better leverage your benefits (without busting your budget!)
  • Align wellbeing benefits and culture initiatives to fortify employee experience
  • Reallocate incentive spend to get more change that sticks (rather than just paying for clicks)
  • Use personal purpose to help boost employee engagement & retention across the salary spectrum.


Jenna Bishop

Jenna Bishop,

Wellness Leader, Baystate Health

Jenna Bishop is the Wellness and Worklife Program Leader at Baystate Health – a not-for-profit, integrated healthcare system that serves over 800,000 people throughout western New England. 

In her role, Jenna is responsible for the creation and delivery of Baystate’s employee wellness program, which aims to motivate a culture of well-being as well as connect employees to solutions to address their individual needs. 

Eric Zimmerman, MPH, MBA

Chief Innovation & Commercialization Officer

Eric Zimmerman brings global experience in design, launch, and commercialization of breakthrough digital health solutions focused on population health, connectivity, community, and collaboration. Before joining Kumanu, Eric led strategic marketing, product management, business development, and behavior design as Chief Marketing Officer at RedBrick Health. He previously held leadership roles at RelayHealth, Mirixa, Medscape and StayWell. Eric earned his B.A. in Ecology Behavior and Evolution at UCSD’s Revelle College, his MPH in Behavior Science and Health Education from UCLA, and his MBA from Pepperdine University.


Vic Strecher,

CEO and Chief Purpose Officer, Kumanu

Vic Strecher is a leader and visionary in the fields of purpose and wellbeing, creating new solutions that operate at the intersection of the science of behavior change and advanced technology. In 1998, Vic created Health Media pioneering Web-based “digital health coaching.” Since January 2014, Vic has given keynote presentations about the role of purpose in life, energy, and willpower to over 1,500 organizations, providing him the opportunity to not only respond to the growing interests of the market, but to also continue to help shape it. In late 2015, Kumanu (formerly JOOL Health) was launched as a major paradigm shift in how individuals engage in the pursuit of purpose, meaning and wellbeing while offering organizations a more insightful means to support positive culture and behavior change.

Top Consultants Talk About the Way Forward in Wellbeing (Part 2) • May 28 @ 12:00 PM ET

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