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PurposeCast: Purpose and Values

Our values shape our purpose, and the start of the year is a perfect time to reflect on what we value and why.

Watch the recording to hear neuroscientist Dr. Emily Falk and Dr. Vic Strecher discuss the way we adopt our values and how purpose and values help us live for what matters most.

About PurposeCast

PurposeCast is a series of conversations highlighting purpose-driven thought leaders, experts, and innovators. Through their stories, get a glimpse into their journeys and gain insights and actionable tips for yourself. Learn how they harnessed their purpose to live bigger lives and how you can too.


Emily Falk

Emily Falk, PhD


Emily Falk is a Professor of Communication, Psychology, and Marketing at the University of Pennsylvania; Associate Dean for Research at the Annenberg School for Communication; Director of Penn’s Communication Neuroscience Lab; and a Distinguished Fellow of the Annenberg Public Policy Center. Her work focuses on behavior change, persuasion, and how ideas and behaviors spread.


professional headshot of vic strecher

Vic Strecher, PhD, MPH

CEO and Chief Purpose Officer, Kumanu

Vic Strecher (PhD, MPH) is a leader and visionary in the fields of purpose and wellbeing, creating new solutions that operate at the intersection of the science of behavior change and advanced technology. In 1998, Vic created Health Media pioneering Web-based “digital health coaching.” Since January 2014, Vic has given keynote presentations about the role of purpose in life, energy, and willpower to over 1,500 organizations, providing him the opportunity to not only respond to the growing interests of the market, but to also continue to help shape it. In late 2015, Kumanu (formerly JOOL Health) was launched as a major paradigm shift in how individuals engage in the pursuit of purpose, meaning and wellbeing while offering organizations a more insightful means to support positive culture and behavior change.

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