New! Kumanu Founder Vic Strecher Featured on the Hidden Brain Podcast
As employee burnout and disengagement remain top concerns for organizations, more leaders are asking a powerful question: How do we help people reconnect with what matters most—at work and beyond?
This week on Hidden Brain, behavioral scientist and Kumanu founder Dr. Vic Strecher joins host Shankar Vedantam to explore the science of purpose—and why it’s one of the most important (yet often overlooked) drivers of wellbeing, motivation, and resilience.
The episode kicks off Hidden Brain’s annual You 2.0 series, and offers something rare: an accessible conversation grounded in decades of research, personal experience, and practical insight.
Vic reflects on the turning point that changed his life—and career—and walks through the growing body of evidence showing that a strong sense of purpose can improve physical and mental health, support better decision-making, and lead to greater fulfillment.
He also briefly shares Kumanu’s latest innovation: Purposeful’s AI Coach, which helps individuals articulate a purpose that’s authentic and personally meaningful—something research shows is a key factor in sustainable wellbeing.
It’s an episode worth sharing with your team or leadership colleagues—especially those thinking about what a modern, human-centered approach to wellbeing should look like.
🎧 Listen now:
Or catch it on your local station where Hidden Brain airs this week.
Founder and CEO, Kumanu
Vic Strecher, Ph.D., MPH, is a pioneer in digital health and purpose science. A professor at the University of Michigan and founder of Kumanu, he’s known for advancing the science of behavior change and helping individuals and organizations lead more purposeful, thriving lives.
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