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Job Purposing: Find More Meaning at Work

Small actions at work that are meaningful to you can help make the world a better place. This is called “job purposing” and it’s possible for everyone at every role within an organization. In this PurposeCast, Dr. Vic Strecher and Bea Boccalandro discuss actionable ways you can start job purposing today to leave you feeling more fulfilled at the end of every work week.

About PurposeCast

PurposeCast is a series of conversations highlighting purpose-driven thought leaders, experts, and innovators. Through their stories, get a glimpse into their journeys and gain insights and actionable tips for yourself. Learn how they harnessed their purpose to live bigger lives and how you can too.


Bea Boccalandro

Bea Boccalandro

Founder, President, Author, Speaker VeraWorks

Bea Boccalandro helps organizations and people ignite purpose at work. She has worked with brands like Allstate, Disney and FedEx to increase the social impact of their jobs. Bea is founder and president of VeraWorks, a global firm that helps businesses job purpose and support the community. 

She is the author of Do Good at Work and is also author of the Job Purposing blog, teaches corporate community involvement at Georgetown University, and is a frequent keynote speaker. When not delivering presentations or helping brands increase workplace purpose, Bea surfs (poorly), snowboards (a little better) or draws cartoons of innocent people (you’ve been warned).


professional headshot of vic strecher

Vic Strecher, PhD, MPH

CEO and Chief Purpose Officer, Kumanu

Vic Strecher (PhD, MPH) is a leader and visionary in the fields of purpose and wellbeing, creating new solutions that operate at the intersection of the science of behavior change and advanced technology. In 1998, Vic created Health Media pioneering Web-based “digital health coaching.” Since January 2014, Vic has given keynote presentations about the role of purpose in life, energy, and willpower to over 1,500 organizations, providing him the opportunity to not only respond to the growing interests of the market, but to also continue to help shape it. In late 2015, Kumanu (formerly JOOL Health) was launched as a major paradigm shift in how individuals engage in the pursuit of purpose, meaning and wellbeing while offering organizations a more insightful means to support positive culture and behavior change.

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