Skip to content

PurposeCast: The Power of Purpose

In this PurposeCast, The Power of Purpose, Dr. Vic Strecher and Dr. Anthony Burrow explored the science of purpose and ways you can live with greater purpose. 

Asking the question, “What is your purpose?” can be difficult for some people to answer. Dr. Burrow explained that, “Pathways to purpose may require us to engage in more bite-sized experiences.” He introduced 3 pathways to help listeners uncover a purpose:

  1. Proactive: You pursue purpose gradually through hobbies and activities.
  2. Reactive: Your purpose emerges in response to life circumstances like an awe-inspiring moment, or illness.
  3. Social: You observe and draw inspiration from examples of purposeful individuals.

Watch the PurposeCast recording to learn about other ways to cultivate your purpose.

About PurposeCast

PurposeCast is a series of conversations highlighting purpose-driven thought leaders, experts, and innovators. Through their stories, get a glimpse into their journeys and gain insights and actionable tips for yourself. Learn how they harnessed their purpose to live bigger lives and how you can too.


anthony burrow headshot

Anthony Burrow, Ph.D.

Associate Professor and Director, Purpose and Identity Processes Laboratory, Cornell University

Anthony Burrow, PhD, is a member of Kumanu’s Science Advisory Board where he helps to shape wellbeing and purposeful initiatives for organizations and their employees. He is also Associate Professor and Director of the Purpose and Identity Processes Laboratory at Cornell University. His research explores how purpose serves as a psychological resource for those who cultivate it.


professional headshot of vic strecher

Vic Strecher, PhD, MPH

CEO and Chief Purpose Officer, Kumanu

Vic Strecher (PhD, MPH) is a leader and visionary in the fields of purpose and wellbeing, creating new solutions that operate at the intersection of the science of behavior change and advanced technology. In 1998, Vic created Health Media pioneering Web-based “digital health coaching.” Since January 2014, Vic has given keynote presentations about the role of purpose in life, energy, and willpower to over 1,500 organizations, providing him the opportunity to not only respond to the growing interests of the market, but to also continue to help shape it. In late 2015, Kumanu (formerly JOOL Health) was launched as a major paradigm shift in how individuals engage in the pursuit of purpose, meaning and wellbeing while offering organizations a more insightful means to support positive culture and behavior change.

PurposeCast logo

Learn how small habits create a big life purpose with guest Dr. BJ Fogg, Author of Tiny Habits.

June 26 at 2 PM ET

This website uses cookies to ensure you get the best experience on our website. By continuing to use our site, we assume you're OK with that.