Kumanu Announces Initiative to Help Older Adults Live with Greater Purpose

A variety of purpose-enhancing resources, including the science-based Purposeful App, are now available to AARP members and registered users

Ann Arbor, MI — July 31, 2025 — Kumanu today announced a collaboration with AARP to help older adults bring a sense of purpose to each day. AARP.org registered users can now access Kumanu’s Purpose Builder, weekly inspiration and expert tips, and quarterly PurposeCasts for free. While supplies last, AARP members can access Purposeful by Kumanu for free and aarp.org registered users enjoy a discounted rate. Purposeful by Kumanu is an easy-to-use digital experience that uses activities and daily tips to help you build positive habits so you can feel happier, healthier and more energized.

A growing body of evidence – including over one thousand peer-reviewed scientific studies – shows that having greater purpose in life enhances emotional and physical wellbeing, lowers disease risk, and improves brain health, especially in adults over 50.

“We’re thrilled to support the AARP community in living healthier, more meaningful lives with greater energy, fulfillment, and emotional resilience,” said Dr. Vic Strecher, CEO and Founder of Kumanu and Professor at the University of Michigan’s Schools of Public Health and Medicine. Dr. Strecher’s pioneering research on life purpose has been widely published, including in his book Life on Purpose. A 2019 study in JAMA, citing his work, concluded that “[life] purpose is a modifiable risk factor” and that interventions to strengthen it may improve health outcomes, including mortality.

Purposeful by Kumanu brings this insight to life in a modern, easy-to-use app that helps individuals build intentional daily habits. Users are guided through practices like morning intention-setting, evening reflection, and self-discovery, all supported by an AI-powered coach. Already embraced by organizations ranging from small employers to Fortune 500 companies, Purposeful’s free tools are now available at www.aarp.org/purposeful.

“Finding purpose can help guide us and give our lives meaning,” said Heather Nawrocki, AARP’s Vice President of Fun and Fulfillment. “We’re excited to work with Kumanu to offer tools that can help people find their purpose.”

AARP members can access a free one-year subscription to Purposeful—while supplies last. Registered aarp.org users receive discounted pricing, and all users can access a range of free purpose-building resources on the platform. Learn more and access resources at: www.aarp.org/purposeful

About Kumanu

Kumanu helps people live bigger, more purposeful lives every day. We are behavior
designers, data scientists, technologists, and researchers united by a mission to drive
positive change. Through innovative technology and science-based design, we
support individuals and organizations in building wellbeing from the inside out.
Learn more at kumanu.com.