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If you were to walk into any of the Zingerman’s businesses, you might just find CEO and co-founder Ari Weinzweig pouring water for his guests. In addition to building 10 successful businesses, Ari has published 6 books, is a sought-after Keynote speaker and received the Lifetime Achievement Award from Bon Appetit magazine. Ari has sculpted a unique orientation to life and embraces service to others both in life and at work.

The science supports this approach; giving of our time and helping others can benefit our mental health and wellbeing. It can reduce stress, improve our mood and happiness, and increase our sense of purpose and fulfillment in life.

Join Vic Strecher and Ari Weinzweig for an engaging discussion exploring what it means to be “In Service of Others”.

About PurposeCast

PurposeCast is a series of conversations highlighting purpose-driven thought leaders, experts, and innovators. Through their stories, get a glimpse into their journeys and gain insights and actionable tips for yourself. Learn how they harnessed their purpose to live bigger lives and how you can too.


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Vic Strecher, PhD, MPH

CEO and Chief Purpose Officer, Kumanu

Vic Strecher (PhD, MPH) is a leader and visionary in the fields of purpose and wellbeing, creating new solutions that operate at the intersection of the science of behavior change and advanced technology. In 1998, Vic created Health Media pioneering Web-based “digital health coaching.” Since January 2014, Vic has given keynote presentations about the role of purpose in life, energy, and willpower to over 1,500 organizations, providing him the opportunity to not only respond to the growing interests of the market, but to also continue to help shape it. In late 2015, Kumanu (formerly JOOL Health) was launched as a major paradigm shift in how individuals engage in the pursuit of purpose, meaning and wellbeing while offering organizations a more insightful means to support positive culture and behavior change.

Ari Weinzweig headshot

Ari Weinzweig

CEO and Co-founder, Zingerman's Community of Businesses
In 1982, Ari Weinzweig, along with his partner Paul Saginaw, founded Zingerman’s Delicatessen with a $20,000 bank loan, a Russian History degree from the University of Michigan, 4 years of experience washing dishes, cooking and managing in restaurant kitchens and chutzpah from his hometown of Chicago. They opened the doors with 2 employees and a small selection of specialty foods and exceptional sandwiches. Today, Zingerman’s Delicatessen is a nationally renowned food icon and the Zingerman’s Community of Businesses has grown to 10 businesses with over 750 employees and over $55 million in annual revenue. Aside from the Delicatessen, these businesses include Zingerman’s Bakehouse, Coffee Company, Creamery, Roadhouse, Mail Order, ZingTrain, Candy Manufactory, and Cornman Farms.

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