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The Joy Choice: Behavior Change for a Healthier Lifestyle

In this PurposeCast, The Joy Choice: Behavior Change for a Healthier Lifestyle, Dr. Vic Strecher and Dr. Michelle Segar explore how joy can be foundational in promoting lasting, healthy behaviors. 

Dr. Segar is a University of Michigan behavioral scientist with 30 years of research behind the positive lifestyle change model described in the book “The Joy Choice.” She explains that many people approach diet, exercise, and other healthy lifestyle choices from an all-or-nothing mindset. This can cause them to become discouraged when they experience a slip-up early on in their behavior change journey. Instead, she encourages people to have a variety of options they can choose from to achieve success in their lifestyle goals. She calls these “joy choices.” Listen to the PurposeCast episode and discover a new way to reach your health and fitness goals. 

About PurposeCast

PurposeCast is a series of conversations highlighting purpose-driven thought leaders, experts, and innovators. Through their stories, get a glimpse into their journeys and gain insights and actionable tips for yourself. Learn how they harnessed their purpose to live bigger lives and how you can too.


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Michelle Segar, PhD, MPH, MS

Director of the Sport, Health and Activity Research and Policy Center University of Michigan

Michelle Segar, Ph.D., MPH, MS is the bestselling author of “No Sweat” and “The Joy Choice” and she’s a University of Michigan behavioral scientist. She has spent almost 30 years conducting health coaching and research and translating it into sustainable behavior change messages and programming for professionals and organizations seeking to accelerate and sustain positive change among patients, clients, and employees.


professional headshot of vic strecher

Vic Strecher, PhD, MPH

CEO and Chief Purpose Officer, Kumanu

Vic Strecher (PhD, MPH) is a leader and visionary in the fields of purpose and wellbeing, creating new solutions that operate at the intersection of the science of behavior change and advanced technology. In 1998, Vic created Health Media pioneering Web-based “digital health coaching.” Since January 2014, Vic has given keynote presentations about the role of purpose in life, energy, and willpower to over 1,500 organizations, providing him the opportunity to not only respond to the growing interests of the market, but to also continue to help shape it. In late 2015, Kumanu (formerly JOOL Health) was launched as a major paradigm shift in how individuals engage in the pursuit of purpose, meaning and wellbeing while offering organizations a more insightful means to support positive culture and behavior change.

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