PurposeCloud: The First Purpose Activation Platform

PurposeCloud: The First Purpose Activation Platform

Harness Authentic Purpose to Improve the Metrics That Matter for Your Organization

Harness Authentic Purpose to Improve the Metrics That Matter for Your Organization

A beautiful, simple, and purposeful app for your people. An empowering and transformative experience for your leaders. A powerful insights engine and analytics dashboard for you. All customized with your metrics and fortified with your content to create a truly unique experience built around your organization’s culture. We round it out with launch and sustainability services that optimize the fit with your people strategy, and amplify engagement in your wellbeing and other benefits.

A beautiful, simple, and purposeful app for your people. An empowering and transformative experience for your leaders. A powerful insights engine and analytics dashboard for you. All customized with your metrics and fortified with your content to create a truly unique experience built around your organization’s culture. We round it out with launch and sustainability services that optimize the fit with your people strategy, and amplify engagement in your wellbeing and other benefits.

More than an App — A Purpose Activation Platform

Screenshots of the Purposeful app

Purposeful Experience

Dynamic experience blends neuroscience and machine learning to help your people identify their purpose, and exercise their purpose “muscle” daily. Unlike traditional wellbeing apps, Purposeful integrates your content, resources, and metrics to amplify your culture and purpose.

a fleet of wraparound services is illustrated with an email, a workbook, and a digital ad

Purposeful Culture

Live launch events, webinars, learning modules, social feeds, a best practice playbook, and Purposeful Leaders training and support help integrate purpose actively into your organization’s culture – including linkage to your talent, diversity & inclusion, and transformation initiatives.

Illustration of the insightful desktop app

Insightful Analytics

Real-time analytics and decision support via our customized dashboard and reporting app, loaded with your organization’s key performance metrics. Integrating key metrics into a single view illustrates purpose alignment and its drivers across your organization

Launch and Sustainability Services

Our Client Success team brings the experience and resources to complement yours, including best practices and ways to maximize the value on your investment in purpose. Consultative support services we deliver include:

Preparation

  • Purpose & culture assessment
  • Leadership & management training
  • Wellbeing, L&D, and benefit content integration

Implementation

  • Custom seminars, webinars, and campaigns
  • Campaigns, events, cross-promotion
  • Ongoing content integration, optimization

Optimization

  • Regular Insights review & planning
  • Refreshed campaigns and digital content
  • Predictive modeling to improve planning

Launch and Sustainability Services

Our Client Success team brings the experience and resources to complement yours, including best practices and ways to maximize the value on your investment in purpose. Consultative support services we deliver include:

Preparation

  • Purpose & culture assessment
  • Leadership & management training
  • Wellbeing, L&D, and benefit content integration

Implementation

  • Custom seminars, webinars, and campaigns
  • Campaigns, events, cross-promotion
  • Ongoing content integration, optimization

Optimization

  • Regular Insights review & planning
  • Refreshed campaigns and digital content
  • Predictive modeling to improve planning

Why Kumanu?

  • Focused solution to meet growing demand for purpose
  • Scalable access to digital life coaching across your population
  • Predictive AI/ML to support better experience and smarter decisions
  • Foundational context for your wellbeing and people strategies
  • Purposeful employees create engaged and creative teams
  • Intrinsic motivation produces rapid and sustained positive behavior changes
  • People who have purpose in their lives are more engaged with life and work
  • Intrinsically motivating and engaging, without financial incentives
  • Sustained and meaningful improvement in energy, adaptability, creativity, balance, and mindfulness
  • Improved satisfaction and Net Promoter Score (likelihood to recommend) for your organization
  • Results validated through rigorous research (randomized controlled trial)
  • 10 times as engaging as the average health app

“We launched our organizational transformation with a focus on our purpose and values. To deepen engagement further, we realized that we needed to help our employees connect to their own purpose,” said Steve Escaravage, a Booz Allen senior vice president. “Purposeful Leaders helps us build new skills and behaviors in measurable ways and empower our people to bring their authentic best selves to their work, and life.” Learn more about Purposeful Leaders here.

Packages to Match Your Organization's Needs

Purpose Jumpstart

Includes
  • PurposeGraph for your Organization
  • Standard launch kit
  • Standard Purposeful app
  • Insightful analytics with standard metrics
  • Standard support

Purpose Complete

Includes
  • PurposeGraph for your Organization
  • Customized launch kit including launch campaign
  • Purposeful app with content customized at launch
  • Insightful analytics with custom metrics
  • Consultative support

Purpose Premium

Includes
  • PurposeGraph for your organization
  • Customized launch kit, including launch campaign; Additional campaigns and live events
  • Purposeful app with content customized at launch and periodically to meet program objectives
  • Insightful analytics with custom metrics integrated with organizational performance measures
  • Purposeful Leaders Experience
  • Advanced support including corporate training