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Job Purposing: Why Your Values at Work Makes You Happier and Healthier

In this PurposeCast, we bring you Bea Boccalandro, founder and president of VeraWorks, a global consulting firm helping people find opportunities to do societal good through their everyday jobs. Bea has worked with employees at Aetna, Allstate, Bank of America, and Disney and coined the term “job purposing”. Bea is also the author of Do Good At Work: How Simple Acts of Social Purpose Drive Success and Wellbeing. Her key directive? If your job doesn’t improve the world, improve your job with job purposing.

Vic Strecher and Bea will walk us through job purposing and its benefits including higher job satisfaction, better performance, reduction in stress, and improved wellbeing. Through their stories and examples, you will learn why Bea encourages everyone to mess with their jobs for the greater good and how you can start doing the same today.

Key takeaways from this PurposeCast:

  • Learn about job purposing and why it leads to better career performance, reduces stress, and makes us happier and healthier.
  • Understand the distinction between (big P) Purpose and (little p) purpose.
  • Actionable ways to start job purposing with small meaningful acts that will leave you feeling more fulfilled at the end of every workweek.

About PurposeCast

PurposeCast is a series of conversations highlighting purpose-driven thought leaders, experts, and innovators. Through their stories, get a glimpse into their journeys and gain insights and actionable tips for yourself. Learn how they harnessed their purpose to live bigger lives and how you can too.


vic strecher headshot

Vic Strecher, PhD, MPH

CEO and Chief Purpose Officer, Kumanu

Vic Strecher (PhD, MPH) is a leader and visionary in the fields of purpose and wellbeing, creating new solutions that operate at the intersection of the science of behavior change and advanced technology. In 1998, Vic created Health Media pioneering Web-based “digital health coaching.” Since January 2014, Vic has given keynote presentations about the role of purpose in life, energy, and willpower to over 1,500 organizations, providing him the opportunity to not only respond to the growing interests of the market, but to also continue to help shape it. In late 2015, Kumanu (formerly JOOL Health) was launched as a major paradigm shift in how individuals engage in the pursuit of purpose, meaning and wellbeing while offering organizations a more insightful means to support positive culture and behavior change.

Bea Boccalandro

Bea Boccalandro

Founder and President, VeraWorks
Bea Boccalandro helps people mess with their jobs for good. Specifically, Bea works with Aetna, Allstate, Caesars Entertainment, Disney, FedEx, HP, IBM, Levi’s, PwC, Toyota and many other brands to increase the social impact of jobs. Bea is founder and president of VeraWorks, a global firm that helps businesses job purpose or otherwise support the community. She is also author of the Job Purposing blog, teaches corporate community involvement at Georgetown University, and is a frequent keynote speaker. When not delivering presentations or helping brands increase workplace purpose, Bea surfs (poorly), snowboards (a little better) or draws cartoons of innocent people (you’ve been warned).

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